DETAIL

Objective:
Designed a landing page to communicate the ryokan’s refined atmosphere and Japanese aesthetic to international visitors, with the goal of encouraging direct accommodation bookings.

The Traditional Chinese version was created with a focus on helping overseas users appreciate not only the property itself, but also the experience of staying at a traditional Japanese ryokan.

Design Approach:
The design was built around four key concepts: silence, water, nature, and Japanese aesthetics.

A spacious layout and a calm, muted color palette were used to express the refined and tranquil atmosphere of the ryokan.

Circular decorative elements inspired by ripples on water were incorporated throughout the page to visually reinforce the concept of “Mizukagami,” or “water mirror.”

Photography and text are arranged alternately to guide users through the experience, introducing the hot springs, rooms, cuisine, and other features while maintaining a sense of visual rhythm.

For the Traditional Chinese localization, the focus was not simply on translating the original Japanese copy, but on creating expressions that would resonate with international visitors and inspire them to experience Japanese culture through their stay.